Consolidating the Directv Acquisition

Case 7: News Corp. in 2005, Consolidating the DirecTV acquisition The case focuses on the acquisition and consolidation of DirecTV by media mogul Rupert Murdoch’s News Corp. After the acquisition, Murdoch’s content-and-distribution empire spanned four continents, with more than 26 million subscribers. Murdoch, News Corp. ’s chairman, had ambitions to build one of the most powerful media companies in the world. He aspired to have a balance between subscription and advertising revenue, the best mix of content and distribution and the widest geographic spread in the world.There are a various aspects of the general environment firstly; the political/legal aspect of the general environment was initially most significant in the purchase of DirecTV by News Corp. FTC concerns of potential market concentration issues if EchoStar purchased DirecTV forced the two to drop discussion, paving the way for News Corp. ’s purchase of DirecTV. Technology is probably the most important current aspect of the general environment.Secondly, Demographic segment Growing markets worldwide for various communication and entertainment media content. Thirdly, Socio-cultural segment largely due to rapid changes in technology, as well as increased overall globalization efforts, consumers are becoming increasingly sophisticated in the quality and type of communication and entertainment that they expect. Communication, news and entertainment provided by DirecTV and similar services have become viewed as nearly a necessity in a modern world.Fourthly, Economic segment while general economic conditions and level of economic development in a particular country or region may hinder some feasibility of these types of services, in general, they are needed and used by markets worldwide regardless of overall economic conditions. Fifthly, Political/legal segment The FTC, the government’s watchdog arm that oversees competition policy, is responsible for ensuring that cons umers’ interests are protected. If an industry is getting increasingly concentrated, the FTC can use antitrust laws to prevent further consolidation of the industry or break up previous consolidation.The FCC, the government’s watchdog arm that oversees the communications industry, is responsible for overseeing companies that sell communications products and services. Finally, Technological/global segment The 1980s and 1990s saw a worldwide race to deliver television programs to global markets. Cable operators invested in laying cables and beamed programming content through these cables into subscribers’ homes. Satellite television had a much wider reach, because satellites orbiting the earth sent the programming content directly into the home without the need for a cable connection.By 2000, cable had an important advantage over satellite in that it offered high-speed, two-way access, including phone capability. Satellite was still mostly one-way. However, it wou ld take cable companies years of multi-million dollar investments to upgrade to digital technology. DirecTV competes in a broadly defined media industry. Several sectors of this industry might include communications (e. g. telephone, internet, cable, satellite TV), news services, entertainment (e. g. , cable and network programming, movies, pay per view, gaming). There are various characteristics of the dominant industry.Market size is the most providers are regional or national competitors, depending on the facet of media in which they compete. Life cycle stage is growth. Growth rate is rapid. Scope of rivalry is fragmented in some respects, but rivalry is fierce among those that go head to head in specific sectors. Rivalry concentration is the media industry is dominated by large and powerful companies, but most of these are regional, national or multi-national players. Pace of industry change is the technology change is rapid in telecommunications and related fields, which drives significant rapid change in all aspects of media.Product/service differentiation is the consumers often have changing options for substitute products. Porter's five forces model of competition to the industry. Generally media is a very attractive industry with substantial growth opportunities, both domestically and internationally. Extensive economies of scope and scale are becoming increasingly influential in this industry and its related sectors. Threat of entry: new technologies fuel the constant threat of new entrants into some facet of content and/or delivery in the media industry. Bargaining power of suppliers: Bargaining power of suppliers is not significant here.Content suppliers must deal with DirecTV due to its massive size and market share. Bargaining power of buyers: Customers’ bargaining power is very significant, as consumers increasingly have choices of how and when they take delivery of content. Threat of substitute products: many potential substitutes exist, along with many ways to access content. Rivalry amongst existing competitors: Rivalry is fierce, as News Corp. had substantial content that cable providers needed for product scope, permitting premium pricing. Cable and satellite are constantly battling for new or switching customers.Critical success factors DirecTV must continue to be aggressive in its acquisition and implementation of new technology. They must also be keenly aware of customer tastes and preferences for content and delivery options. There are two types of resources Tangible and intangible. News Corp. ’s tangible resources are its global satellite platform and its strength in both content and distribution, as well as an impressive set of fast-growing networks such as Fox News, Fox Sports, National Geographic and Speed Channel and satellite distribution in Europe, Asia and Australia. Before its acquisition of DirecTV, News Corp. as a global company, but had no direct broadcast satellite presence in the United States. DirecTV had three primary components at the time it was acquired by News Corp. , all of which appear useful for expanding News Corp’s scale and scope of offerings: it was the largest US provider of direct broadcast satellite, giving customers access to hundreds of channels of digital-quality video and audio programming; PanAmSat owned and operated 25 satellites that covered 98% of the world’s population; and broadband satellite networks and services were provided to both consumers and enterprises.Intangible resources an aggressive corporate culture used to dealing in the high-pressure, ever-changing media industry, which fuels significant interest in developing scope and scale of product content and delivery. There are unique internal resources and capabilities of DirecTV that played a prominent role in Murdoch’s decision to acquire DirecTV. DirecTV was the first entertainment service in the US to deliver all digital-quality multi-channels TV programmin g through an 18-inch satellite dish. In 2003 DirecTV had 12. million subscribers, 10. 7 million of which were DirecTV subscribers, and the remaining receiving DirecTV service from members and affiliates of the National Rural Telecommunications Cooperative. This unique capability potentially provided Murdoch with a vast American market and the ability to shake his programming from the seeming stranglehold of American cable companies. The rivalry like between News Corp. and its competitor(s) during the acquisition of DirecTV. In September 2000, Murdoch offered $22 billion for a 35% stake in DirecTV.In Feb 2001 Hughes stock declined, and Murdoch reduced his bid for a 30% stake. As News Corp. negotiated with Hughes Electronics for the sale of DirecTV, the progress was very slow. In 2001, EchoStar surprised many by making an unsolicited bid to buy Hughes for $30. 4 billion in stock and $1. 9 billion in assumed debt. EchoStar was in the US satellite pay-tv market and a combined DirecTV an d EchoStar would control as much as 92% of that market. Murdoch used this knowledge to lobby intensely to block the merger on antitrust grounds, and DirecTV and EchoStar dropped their deal.In April 2003, News Corp. acquired GM’s 19. 9% stake in Hughes and a further 14. 1% from public stakeholders. The feature of the external environment does News Corp. use to fend off its rivals. Murdoch used a US government regulatory body, the FTC, to make sure that his rival EchoStar did not get a chance to buy DirecTV. He forced the issue to the FTC that combination of DirecTV and EchoStar would create a monster that would control 92% of the market. Once the sale to EchoStar was blocked, News Corp. went forward and made a successful bid for the purchase of DirecTV.The News Corp. integrates the newly acquired DirecTV into its global strategy. DirecTV was immediately re-structured. Labor disputes were settled and half the employees were retrenched. DirecTV became increasingly focused on cor e business, selling its 80% stake in the satellite launch business for $2. 5 billion, and its set-top-box manufacturing and XM Satellite Radio. The proceeds of these sales were used to pay about $1. 4 billion for rural satellite companies that had 1. 5 million subscribers, dramatically increasing market share.The factors inhibit News Corp’s strategy from delivering its full potential. In order to close the DirecTV deal, News Corp. had to make some concessions: (1) Since the FCC had already banned large cable operators from discriminating against rival programmers, DirecTV could not use its muscle power to its full advantage (2) News Corp. had to submit to arbitration if cable operators accused it of using its popular channels as bargaining tools. These restrictions were temporary, as they expired within six years.

Rogers vs. American Airlines

Cultural perspective considers law as reflection of social cultural beliefs; therefore, it would propose that Rogers should act according to commonly excepted social norms and change her hairstyle. However, conflict perspective sees law as a tool of oppression, and thinks law defends dominant class, American Airline, by coercing Rogers to change hairstyle and by imposing the ideas of suitable hairstyle onto employees. Comparing these two perspectives, prefer conflict perspective because ethnocentric judgment and circular reasoning can be found in the cultural perspectives.Cultural perspective indicates that law reflects cultural beliefs of a society by clarifying and institutionalizing shared customs and values. Although it does to always consist with customs or norms, law mostly grounded in the culture of a society, because law is rooted in how people see the world functions, what people perceive to be good or evil, what people consider to be standards of proper behaviors, and how p eople expect themselves and others behave in daily life.Nevertheless, within a large, complex structured society, many subgroups actually have different beliefs and judgments upon certain behaviors; in this circumstance, law, according to Savaging theory, supposes to express common consciousness of people in this society. Hence, away needs to represent mainstream thoughts that are held by large part of population.Moreover, Minimalists demonstrates that law is a body of binding obligations. When disagreements emerge from different cultural beliefs of subgroups within a society, law is necessary to clarify ambiguousness by illuminating which specific norms and customs have been institutionalized as legitimacy and, subsequently, enforce those legitimate customs by socializing individuals into share values.Additionally, The critiques of cultural perspective arouse from the argument that law derives from norms and it is insistent with norms, pointing out that circular reasoning involves in cultural perspective, and, more importantly, the criterion for institutionalized customs may be ethnocentric or in favor of some particular subgroups (Beer, 9/2). The cultural perspective thinks that law should reflect customs and norms of a society and enforce legitimate norms.Accordingly, as for Rogers case, cultural perspective would say that Rogers need to follow the shared values on appropriate business kick and law need to socialize Rogers into those shared values for three following reasons. First, the social customs expect hat people of certain professions, such as airport operations agents, maintain conservative and business-like images. Thus, to consist with customs, law should ask Rogers to change her characteristic hairstyle into a regular one to fit into expected business images.Second, because Rorer's duties involved extensive passenger contact, she was expected to perform the best to serve her consumers, which included pleasing passengers with an appropriate profes sional, neat look. Since most of people would not consider all-braised hairstyle as confessional and proper look, it is reasonable to quire Rogers to follow social custom and change into an appropriate hairstyle. Third, it is common consciousness that employees of corporate companies are expected to work towards the best interests of companies as long as the companies' interests do not violate their civil rights.American Airline hired and afforded Rorer's living for purpose of enlarging its own revenues. And, as an employee of American Airline, Rogers was expected to work for benefiting her company. Thus, if American Airline thought that Rorer's hairstyle had negative effect on its revenue and its policies did not latte Rogers civil rights as they were applied equally to employees of all races and genders, social Custom would suggest that Rogers should consider changing her hairstyle. Moreover, law is used to socialize individuals with disagreeable norms.In Rogers case, according to cultural perspective, law needs to socialize Rogers by denoting her to fit in the common acceptable social norms. Overall, cultural perspective suggests law to demand Rogers to tone down a discovered identity and fit into the mainstream of social norms. Unlike cultural perspective that views law as reflection of agreeable social ultra beliefs, conflict perspective believes law is linked to struggle over cultural values and material wealth; hence, it views law as a tool of oppression, which promotes the interests of dominant social groups over the interests of subordinate groups.Furthermore, society, by conflict perspectives, is not held together by consensus but by power; and the power comes from property and capital on which economic system and people's survival depends. Besides, economic determinism and hegemony theory are two versions of conflict perspective. Economics determinism focuses on law s a repressive tool controlled by economically dominant class on purpose to maintain their economic power through coercion. Therefore, law is used to exploit and oppress subordinate groups.Hegemony theory considers law as an ideological device, which provides hegemony, which impacts how people understand the world, for capital class to justify their power. Thus, law is used to impose beliefs onto subordinate groups. In a conclusion, all conflict theories commonly state that inequalities in distribution of valuable resound:sees in social system cause tensions between those with and those without resources. Then, conflict emerges from those tensions; and such conflict may be able to change social relations and Structure Of a social system (Beer, 9/9).In the Rogers case, Rogers as an employee, whose living depended on her employer, was a member of subordinate group; and the American Airline as a capitalist class employer was the dominant group. Based on the key tenets of conflict perspective, conflict perspective would view Rogers case as conflict between dominant gro up, American Airline, and subordinate group, Renee Rogers; and the law, in this case, was used as a tool to support the power of American Airline to dominate over its employee, Rogers.As for views from economic determinism, law helped ensure that the capitalist class can do what it thinks can enlarge its revenue, as it forced its employees to have a professional, neat looks in order to please its consumers and, eventually, to attain more revenues. In this case, law oppressed Rorer's rights to control her appearance and freedom to express herself; and employer, as the ruling class, used law as a weapon to exploit Rogers for its own economic interests.Moreover, as for the explanations from hegemony theory, law imposed the justification of American Airline's policies onto Rogers and other employees who sought not to have uniform appearances, which defended the power of dominant class. In this case, law was an ideological device that serves to change Rorer's understanding of how her hai rstyle correlated to her performance on the job.In short, the inequality and dominate-subordinate relation between American Airline and Rogers caused the conflict between them. And, law tends to resolve the conflict by oppressing Rogers. Comparing two perspectives above, conflict perspective is more convincing o me for following reasons. First, ethnocentric judgment about appropriate norms may be employed by cultural perspective. Different insights of social cultures exist among different racial groups, even though these groups are within the same society.For instance, African Americans may consider that the all-braided â€Å"cornrow† hairstyle is neat, clean, and business-like hairstyle that is appropriate for Rorer's position at American Airline. However, since African American is a minor ethnicity, its social norms and customs are rejected when they disagree with mainstream social norms and customs. Therefore, the appropriate hairstyle may be determined by ethnocentric jud gment that disavows African American norms.

Capitalism And Consumerism Of Society

Capitalism And Consumerism Of Society Present society in the west is characterized by a capitalist economic system that is founded on private ownership of property and a profit driven economy. This economy has consequently produced few super rich individuals and further stratified the western society, (Banish the bloated overclass, p. 71). Capitalism is different to a socialist economic system where ownership of property is by the state or communally (Shachtman, p.96). The profit driven economy encourages businesses and enterprises to exploit the market for the sole purpose of making a profit. The marketing strategies of capitalism have therefore created a society of consumers whose benefit is through consumption on the individual level while the monetary profits go to the capitalists. Capitalism has created a society that consumer based and the new phenomenon has been labeled as consumerism. Consumerism has extended even into those areas, which were previously under state control as opposed to being under the control o f private corporations. These include the health sector and education among others. The presence of numerous corporations which provide all kinds of services and merchandise have expanded the choices available to consumers. This has created societies, which are based on consumerism as opposed to the earlier societies, which were work based. A consumer society can be identified by the consumption habits of individuals while a work based society’s identity lies in the citizenship and occupations of individuals, (Shachtman, p.101). In addition, the consumer society has evolved into a new culture, which has diverse and often contradicting principles to those of work and citizenship. Consequently, capitalists, out to maximum their revenue realization venture into global markets to exploit new markets. This will eventually lead to a single global culture based on consumerism, and individual consumer patterns based on cultural uniqueness and other such factors will be eliminated. As capitalists devise new ways of maximizing their profits, the consumers in a society based on consumerism look for goods of high quality and with the lowest cost. Consequently, both the consumers and the capitalists are not driven by social responsibility and do not try to deal with issues that are created by capitalism and consumerism. Social responsibility is in the hands of the government and the society but the culture of consumerism and capitalism encourages individualism as each entity is in pursuit of its own goals without considering how some of these goals might be affecting others and the society in genera, (Shachtman, p.106). The nature of the western society made it possible to be targeted for consumer society. A society full of egocentricity, deceptive advertising, nihilism, and values subjectivism to academic goals is easier to sway to the path of consumerism. In such a society where economic growth is the only important thing to any individual and has the capabilities and the power to displace or degrade moral values as we traditionally knew them, the gauge of self worth is always buying power. Those in a position to buy and own property have a more reinforced worth in a society upholding consumerism. The contribution of the media can not be ignored as it continues to create an image which everyone in the western society tries to fit in thus distorting the self worth and self awareness of each person. It is the goal of every capitalist to seduce a large television audience into identification of his personality with specifically designed consumer ideas and advertising fantasies. We no longer possess the ability to do our things independent of consumerism justification. Advertising duplicity and consumerism are now potential threats to the individuation process and consciousness regardless of continued linking of capitalism to the beginning of consciousness. Social cultural meaning diminishes as it is exploited further by media which siphons inex pressible content in order to attract more consumers.

Maslow's Hierarchy of Needs Assignment Example | Topics and Well Written Essays - 500 words

Maslow's Hierarchy of Needs - Assignment Example Hence, the satisfaction of the aforementioned levels prompts people to endeavor to meet the complex needs. In effect, the psychological needs includes sharing of belonging, affection, and love with friends and families. The fourth level entails self-esteem in which people attempt to gain approval, as well as recognition. People achieve self-esteem when they are comfortable with their achievements. Self-actualization represents the last level in Maslow’s hierarchy of needs. In this level, people focus on building their image after accomplishing set goals. In essence, the Maslow’s hierarchy of needs is an important in exploring employees’ motivation. The Maslow’s hierarchy of needs is important in improving the management of the information technology personnel. The management team should apply the Maslow’s hierarchy of needs in understanding the personnel’s motivation, as well as needs in order to create the environment that motivates employees. Disselkamp (2013) contends that money is a real motivating factor in satisfying the security and physiological needs of the workers. In this respect, money plays a significant role in satisfying the basic human needs. Similarly, money satisfies the social needs of the employees, and is recognized as the basis of the status, power, and respect. Thus, management can use financial incentives to keep the level of motivation among information technology personnel high. Similarly, the management of the information technology personnel should endeavor to offer job security. Lauby (2005) observes that employees tend to be worried about imminent lay-offs if job security does not exist. Hence, the managers should keep the levels of motivation among employees high through giving them job security. The managers should use Maslow hierarchy of needs to establish health care insurance benefits, fringe benefits, pension plans, retirement plans, and job security.

How has culture and society influenced the way women's breasts have Essay

How has culture and society influenced the way women's breasts have been viewed throughout history - Essay Example Women breasts were still seen as being sacred in the 16th century. In the painting â€Å"The Origin of the Milky Way†, the interpretation of the painting follows closely to a story in the Roman mythology. Jupitor, the father of gods who wished to immortalise the infant Hercules whose mother was the mortal Alcmene, held him to the breasts of the sleeping Juno. The milk, which spurted upwards, formed the Milky Way in the space while some flowed down to have lilies on the ground. The sketch of the painting started in the year 15383. Juno was the sister of Jupiter and important Roman goddesses. She was known to be a protector of the Roman people and especially women, being the goddess of marriage, fertility and childbirth.4 As such, it proved that the belief in Juno was strong during the 16th century. It can also be interpreted that at that time, they knew that breast milk is nutritious and because of wars and food storage, breast milk was the best alternative for the baby. Theref ore, breasts were seen as sacred due to the main source of food provided by the women for the baby. Without breast milk, the baby might not survive. As a result, we can also say that during times of turmoil, the war changes the society which in turn, views breasts as source of milk for their children compared to sacred originally. As the society became more open-minded and comfortable with discussions about body issues, breasts were also starting to be seen as being erotic by the man. This could be evidenced from a comment made by early 16th century Clemant Marot, a French poet who once compared breasts to "lawns of milk."5 From his opinion, it implies that breasts stimulated the male sexual desire. As the society and culture becomes more open-minded, the painting, "Eva Prima Pandora" (1540) by Jean Cousin, is one of the first few paintings that have hints of lust and eroticism. According to references, the passive pose of Eve in the painting was similar to Cleopatra who was labelled as a cruel and lustful woman during that period.6 In addition, from the painting, Eve was depicted to have physical characteristics such as having long bodies and legs and round breasts. Coincidentally, most men during that period saw the characteristics she has in the painting as desirable and erotic. However, these physical characteristics of Eve were also seen as evil and lustful under the Judaism and Christianity religion due to the association with Pandora who was responsible for bringing evil into the world. Therefore, in the eye of the society during that era, desirable physical attributes like round breasts equates to evil. Unlike modern times when there is physical contact between the doctor and patient, Holland during the 17th century showed an opposite situation. From the painting, "The Doctor and his Patient" by Jan Steen, it could be interpreted that breasts were considered a private area of a woman in Holland and there should not be any physical contact

Improvements of public Assignment Example | Topics and Well Written Essays - 500 words

Improvements of public - Assignment Example In order to provide a safe environment and to meet the unique needs of the aging population the city had started a project regarded as Age Friendly New York City. Under this project a total of 59 initiatives were made to attain the purpose of building a comfortable and livable city for the older adults. One of the major changes made by the New York City is the adoption of swimming hours for the older population. They have allotted a time slot to the senior citizens and during this time slot only the senior citizens are allowed to swim in the Jefferson pool (PBS NewsHour 1). This improvement is very good for the health and the social life of the senior citizens. Another significant change the New York City has made to its public places is of changing the most populated and famous street called Broadway Boulevard. The aim of making these changes was simply to deal with the traffic related issues that were occurring to the ever growing population of New York City. These changes included the addition of street furniture as well as separate lanes for bikers (Ullman 1). Other changes includes the addition of two separate lanes for moving vehicles and two separate lanes for parking purposes and changes were even made to traffic signals to manage congestion. New York City has even worked for the knowledge and learning of its citizens in order to help them in becoming literate individuals. One of the major moves that were made by New York City was the reopening of a reading room in the Bryant Park. The reading room has been there since the period of 1930s and it was later reopened during the period of 2003 (Bryantpark.org 1). Its initial purpose was to help individuals gain knowledge in order to help them in findings jobs. Various changes have been made to the New York City since its inception and all these changes have been guided by the government’s desire to make New York City a livable area for its citizens. In order to help the older

Clsoe Analytical Reading Research Paper Example | Topics and Well Written Essays - 1000 words

Clsoe Analytical Reading - Research Paper Example The dwarf’s performance pleases her so much especially, the way that the dwarf dances as back in the forest and unaware that the children and other attendees were laughing at him. The Infanta, in fact, enjoys the performance so much that he asks for another performance following her dinner. The dwarf, apparently, never realizes that the people laugh at his expense, mistaking it for the Infanta’s love for him because of a white rose that she had handed to him. This leads to the dwarf attempting to find the Infanta one day, where he needs to go through gardens and face the ridicule of even the fishes and the sundials, as well as the flowers who claim â€Å"he should be kept indoors for the rest of his natural life† (Wilde 10). The dwarf finally gets to the interior of the palace and, while searching through the rooms, comes across a mirror that shows him as a grotesque monster and even thinks for a while that the monster simply mimics his movements. On realizing th at, he looks upon his own reflection; he suddenly understands that the Infanta does not love him at all, and this causes him to fall down screaming and kicking. While in this state, the Infanta and the other children happen upon him and assume that the dwarf wants to put on another show, which causes them to start applauding him and laughing. Even after the dwarf drops, they still insist, â€Å"Yes†¦you must get up and dance, for you are as clever as the Barbary apes, and much more ridiculous (Wilde 15). While this goes on, the dwarf’s heart stops beating, to which the Infanta makes a demand that he continues the act, which cannot happen as the dwarf’s heart already stopped. The short story by Oscar Wilde stands as one of his most meaningful and fantastic fairytales. The time when the whole incident with the dwarf takes place holds special significance as the twelfth birthday of the Infanta, which sees the entire kingdom and its servants prepare for the Infantaâ €™s special day. The kingdom does not overlook any expense in catering for the Infanta’s needs, which makes for a very joyous occasion. In fact, the King seems the only person who cannot find any joy in the occasion, which explains why the chamberlain claims that, â€Å"he is so ugly†¦he might have made the King smile† (Wilde 15). The story tells us that the king had behaved this way ever since the king had died just six months after she had born him a child. The sight of the Infanta made him especially upset as she reminded him of her. However, the king’s sadness apart, the entire party goes off without a hitch as the party planners produce a dwarf whom some noble men had captured in the woods the previous day. The dwarf treats the audience, including the Infanta, to a spectacular show, which includes a dance performance. The dwarf, however, acts in ignorance of his true appearance, thinking that the audience loves him; although they find him as monstr ous, going on to mock him. The realization of this fact causes his death in the end, as from the passage above. The flowers, which the Infanta gives to him, further confirm his belief, although the flowers cannot stand him, commenting on his â€Å"hunched back and his crooked legs† (Wilde 10). The birds and lizards can see his inner beauty, however, claiming that the dwarf â€Å"is really not so ugly after all, provided, of course; that one shuts one's eyes, and does not look at him† (Wilde 9). When the dwarf gets to the palace, he cannot help but notice the

Supply Chain Management in Hospital Term Paper Example | Topics and Well Written Essays - 1000 words

Supply Chain Management in Hospital - Term Paper Example Health ONE Supply Chain has a business base (HCA) in Nashville Tennessee, through the Continental Division hub at this time in Denver. HCA is a major system of leading healthcare facilities crossways the state. The Continental Division facilities include North Suburban, Presbyterian St. Luke's, Rose Medical Center, Medical Center of Aurora, Centennial Medical Plaza, Spaulding Rehabilitation Hospital, Swedish Medical Center and the latest Colorado ability Sky Ridge Medical Center. Denver in addition services the Wesley Medical middle in Kansas, OU Medical Center, Children's Hospital of Oklahoma, Presbyterian Tower, Everett Tower, Southwestern Medical Center and Edmond Medical Centers in Oklahoma. My present place with Health ONE as the Facility Coordinator at Rose Medical Center involves supervision product sharing and inventory organization for the ability. Responsibilities also comprise expense forecasting, new manufactured goods completion and monitoring manufactured goods utilizat ion as it relates to vendor contract fulfillment. I am still comparatively novel with HCA, with less than three years of service, so my perceptions of the managerial climate are based on an incomplete experience through the present arrangement and operations. In family member to the health and safety strategy, I must counsel the management on preventing hazards and injuries to themselves or others inside the business. The Health ONE is completely unaware of what a health a safety strategy and other workplace policies are; this is why you were brought on the plank. Describe your roles and everyday jobs in relation to such policies. Make management conscious of the officially permitted requirements moving health, safety, and wellbeing. Advise methods of safe operational Advice management to offer protective clothing and gear for employees at all times when on site overseeing the recording and psychoanalysis of in order on injuries, and appraisal overall safety performances.

Bad News Message Assignment Example | Topics and Well Written Essays - 500 words

Bad News Message - Assignment Example Include your full name, address, day time phone number, and a brief but clear description of the malfunction with a check of $100 for initial examination. After assessing the equipment, we have to apologize that the extent of damage is irreparable and cannot be replaced. You can however choose to repair the equipment within our service centers or acquire a whole new set of equipment. We are giving you this option to ensure that your work is not stalled. Kindly reach us through our contacts immediately. If you choose to repair the equipment with us, the $100 will be applied towards your bill, the balance of which is payable by check or credit card. Super Equipment Inc. also has service centers available in your area. If you would prefer to take the equipment to one of the centers, please see the enclosed list. Thank you again for inquiring about our services. I have enclosed a catalog of our latest equipment, parts and accessories in which you will find Super Equipment Incorporation’s â€Å"Trade-up Special†. If you are ready to move up to our new equipment model, we will offer you a generous trade - in allowance on your current

Self-reliance Essay Example | Topics and Well Written Essays - 500 words

Self-reliance - Essay Example Emerson emphasizes on the need of knowing oneself and capabilities. It has been observed that a man who considers himself genius is often left-out or abandoned by the world. His norms or his customs become strange to the people. Emerson continues with the thought that society is the main influencing factor on the lives of such people who eventually comprise on their values, beliefs and customs to make the world and the society happy. A person should be allowed to live his life which he believes is good for him; anyone who creates a pattern in his life can be considered as defying his nature or his sphere of life. The lines explores that a person should not follow the pattern which is drawn for him by other people. He needs to think challenging steps to explore the beauty of life. Foolish people can only follow the norms and customs without knowing whether they are beneficial for him or not but wise men don’t do that. Wise men follow the logic and rationale behind everything. People pray without knowing the true essence and meaning of the prayers. A prayer is a form of faith that a person has on God. Emerson in his essay has stressed on the need of praying honestly and with all faith. In his essay, â€Å"self-reliance†, he has clearly stated that people pray to get their worldly desires to be fulfilled in a mean and selfish way. Prayers should be free of meanness; they should be pure and genuine. According to Emerson, our prayers are more focused on the fulfillment of our personal means at the cost of others. He states in his essay that our prayers can be exemplified â€Å"as a means to effect a private end is meanness and theft." Only by being self-reliance and determined we can pray with all our honesty. According to him our prayers should not be focused on attaining our personal goals; they should have a wider sphere of benefits for us and for the humanity. A self reliant soul would ask beyond his means from God. As a

Road and Drivers Essay Example for Free

Road and Drivers Essay Traffic accidents are big problem for megacities. Traffic accidents are caused by people, lack of traffic signs, problems of infrastructure Especially people should be aware of distractions that cause most common traffic accident. Because most common traffic accidents are caused by distractions. In megacities like Istanbul people don’t care traffic rules. They just use the car for their needs and when people are using car they don’t give enough attention. Because of this situation traffic accidents are increasing day by day. How can people reduce traffic accidents? They can reduce it first stay alert and pay attention the second don’t speed. Firstly the drivers in megacities should be stay alert and pay attention. When people are driving cars they mustn’t use their phones and they don’t distract themselves. Because most common traffic accidents are caused by distraction. For instance while driving car, answering a phone can be difficult and it can make distraction. People who is talking with the phone they lose their attention and they give all of their attention to the caller. While drivers are speaking with the phone, they can have an accident because they lose their attention to the other drivers and also roads. Drivers have be focus on the road which could also cause an accident if drivers are not careful. Using phone is really problem for drivers. They can also lose their attention with changing the music. For example while drivers using car sometimes they want to change the music and they look at the radio while they are searching music they don’t look at the road for a second and they lose their attention to the road and this can cause an accident. While people using car they have to focus on their road, they mustn’t use their phone and don’t struggle with the music Ä ±f they don’t want to have an accident. Secondly traffic volume is really important for megacities. If the roads are empty some drivers wants to make a speed and compete the other drivers. It can also make an accident. For example when the roads are empty, generally drivers want to make a speed. They don’t care the rules and they find one driver who makes speed at that moment and start to compete. It is really dangerous for them and also the other drivers because while they are competing they can make sudden changes on the road and lose the other  drivers attention and they can cause an accident. Also when they are competing if the drivers make a small mistake, they have an accident and because of speed they can die. Speed is a big issue in megacities. There has some rules for speed and every driver has to obey them like that people can reduce the traffic accidents. To sum up traffic accident is a big issue for megacities if there is an accident on the roads, roads can lock suddenly and occur some problem. If people want to reduce traffic accident they have to give their attention to the road not the other this that makes them disturb. They mustn’t talk with the phone while they are driving cars. Speed is the important for reduce traffic accidents. Every city has a certain rules and people have to obey rules for reducing traffic accidents. If people want to continue their lives, they give more attention to the rules.

Abuelitas Beans Essay Example for Free

Abuelitas Beans Essay Nothing can be more enticing to a nose than waking up to the delicious aroma of simmering beans. The scent compels one to peal away the comforter and stagger into the kitchen for a bowl of creamy delicious beans. Pinto beans have been a staple in Mexican cuisine for hundreds of years, and every family has his/her own recipe. I recall, as a young girl growing up in a large, Mexican family, that there was always a large pot of legumes ready to nourish twelve mouths for less than five-dollars. Dad always ended his meal rubbing his barrel stomach while saying his favorite aphorism, â€Å"Pansa llena, corazon contento† (â€Å"Full belly, happy heart†), which always meant that the beans were delicious. Here is Abuelita’s recipe to fill the tummy of those that are endearing to one’s heart. Cooking beans really is not that hard. First, gather the supplies needed: one, five-quart slow-cooker with a ceramic liner with a glass lid cover, a sturdy plastic cooking spoon ( Abuelita always said that one should never stir the beans with a metal spoon or they will stick and burn.I obey her. ), one-pound dried pinto beans, one-half aromatic white onion, two fresh garlic cloves, water, and two tablespoons kosher salt. Several people have asked me, â€Å"Why a slow-cooker? † Well, all the women in the family cook the legumes in a cazuela (an earthenware pot made of clay). The cookware is either given to the bride at her wedding with hopes that her culinary endeavors will produce a happy marriage, or it is an inheritance from her mother or grandmother. The beans have a better taste if cooked in the cazuela, at least that is what the women in my family declare. I on the other hand, embrace the beauty of the slow cooker; it frees me to leave the house to run errands, and I have never endured stinky-burned beans. Once all the supplies and ingredients have been gathered and prepped, proceed by placing beans in a colander. Rinse the beans and run them through one’s hands to make sure debris is washed away, and small stones are picked out. Put the beans into the slow-cooker and cover them with water. Furthermore, add all the ingredients in the cooker. Except for the salt. Set the temperature at high for six to eight hours. After one hour, the earthy aroma starts to penetrate the whole house, reminding one of what will be for consumption. Please, if you want plump beans do not stir the beans during the first two hours. After approximately three hours, check to see if water is needed, due to water evaporation, and the legumes absorb a lot of water. Always add hot water never cold because the cold temperature lowers the heat and toughens the beans. Once another three hours has past, test the legumes for doneness. I was told when one bites into a bean, it should be soft and creamy. As a result from respecting the process, and not disturbing them, the pot liquid will have thickened leaving a delicious dark chocolate color broth for a healthy soup. Lastly, but not least, it is time to salt the beans. Add two tablespoons of kosher salt and stir with a wooden or plastic spoon. Go ahead and taste the broth and decide if more salt is needed. Always remember to gradually add salt to the beans since adding is easier than extracting. In the end, set the temperature to warm and ladle beans into the bowl of one’s choice. In conclusion, if an individual follows these simple steps of gathering supplies, for example, a slow-cooker, it will make the process of cooking worry free. Basically, pinto beans are easy to make, but easier to consume any time of day, resulting in everyone rubbing his/her tummy’s with contentment. â€Å"Buen Provecho! †(Enjoy your meal).

The Feeding Of The Five Thousand Religion Essay

The Feeding Of The Five Thousand Religion Essay Meier believes the version of the feeding of the five thousand story from Mark 8: 14-21, when compared to the second feeding miracle, is a redaction; that is being reworded. This comment is loosely based on the fact that the disciples did not experience the miracle face to face (vis-à  -vis). The version of John has similarities from the one in Mark 8: 1-10, said while the same cannot be said about the one found in Mark 6:32-44; it cannot be found. For example, the question of whence occurs in both Mark 8: 4 and John 6:5. The main difficulty that Meir has is the John story of the feed story is independent on the version found in the book of Mark. He feels it does not make sense that the version found in Mark 8 is considered the redaction of Mark 6, if the one found in John 8 share much similarities with that of Mark 6, instead of version in Mark 8. He is aware that many people run into problems when trying to explain such a thing. Meier questions how is it that Mark creates a reword ing of the story, that shares many key points with John 6 and not Mark 8; Mark 6 and John 6 share the feeding story with the five thousand people fed with five loaves of bread and two fishes, while the Mark version feeds four thousand people with seven loaves and a few fishes. On the other note, they both share the Greek name for baskets (two hundred pennyworth of bread), as opposed to Mark 8. According to Meier, Mark 6:32-44 has the greatest numbers of parallels with the independent version of John 6: 1 15. The theory that Mark 6 is a Marcan redaction based solely on Mark 8 is unsustainable. Not only is John 6 is the independent version of the feeding, but also that Mark 6 and Mark 8 represent two different versions of the feeding miracle; both were spread in the pre-Marcan tradition of the first Christian generation. There has been great debates on which elements should be assigned to tradition or redaction in the feeding stories based in Mark 6, Mark 8 and John 6. Meier believes some redaction traits are more in the open. The Johnanne version takes great care in letting the reader know that Jesus already knows what Philip is going to do, even as Philip ask John for information. Another redaction intervention can be found in John 6:4, with the mention of Passover; which is more debatable. The best way in indicating the essential elements of the primitive feeding story is to list the elements most prevalent in at least two out of the three stories, or even from the three. Since John has the independent version of the feeding story, it makes sense for the John version and one of the Marcan versions to be used. According to Meier, the way to tell which version of the feeding of the multitude is primitive it would have to contain the following elements: The Setup (which is the temporal and geographic al setting, the introduction of the characters, and the need to be met). The setting is on the shores of the Sea of Galilee, which is an uninhabited, desolate place. The actors include Jesus, his disciples and a large crowd that had followed due to the miracles performed by Christ. The dialogue in presenting the problem, Jesus and his disciples discuss on the subject about the lack of food for the multitude; there are only five loaves and two fishes. The lack of supplies is pretty obvious. The command in which Jesus tells the crowd to relax on the grass brings the setup to an end and provides the connection to the miracle proper (which is the words and deeds that affect the miracle and the awareness of the miracle taking place). Jesus takes the five loaves, give thanks, he breaks them and gives it to his disciples to distribute, same thing with the fish. Everyone is filled. The Conclusion is the confirmation that the miracle actually happened: There are twelve baskets full of leftov er bread, as the multitude have become full. Other possible conclusions are that Jesus dismisses the crowd, found in the Mark versions, or the crowd acclaims Jesus, found in Johns version. During Jesus pubic ministries, many have believed he performed miracles of exorcism and doubt that the feeding of the multitude goes back to any event in his lifetime. One of the reasons is that many commentators believe the feeding story was strongly influenced by old testament stories, particularly the story of Elisha feeding one hundred people with twenty barley loaves found in 2 Kings 4:42 44, the accounts of Jesus actions over the bread and wine at the Last Supper, and from the regular repetition of the words and actions of Jesus in early Christian worship. It is from these stories that many critics believe the feeding of the multitude arose in the early church. In Meiers view, each sources have left their individual mark on the various versions of the story; some versions more than others. It still remains to be proven if Jewish and Christian influences had any part with creating the Gospel miracle story. The Old Testament story that has the most in common of the feeding of th e multitude is the miracle of feeding by the prophet Elisha. In 2 Kings 4:42-44, a man comes from Baalshalisha, brings Elisha an offering of twenty loaves of barley bread. Elisha orders his servant to give the bread to the people to eat. The servant questions how this amount of bread can satisfy them. Elisha repeats his command with a small prophecy from Yahweh They shall eat and there will be some left over (v 43). The servant obeys and the prophecy is fulfilled (v 44). The parallels of the both feeding of the multitude stories are obvious: (1) The prophets apparent impossible order: a prophets orders his servant to feed a large group of people with a known small amount of bread (20 loaves to hundred men, 5 loaves for five thousand), (2) Bread with some other foodstuff , (3) The objection from his servant: the servant does not understand what is to happen, so he protests and stresses the impossibility of satisfying one hundred people with twenty loaves, (4) The prophets insistent c ommand: overriding his servants objection, insisting the order be carried out as planned, (5) The miracle and its confirmation by way of surplus: when the order is obeyed, the people are fed and there is leftover bread present. In order for another miracle to seem even greater, the number of people fed would naturally be increased in the Gospel story (from one hundred to four or five thousand), and the number of loaves on hand would naturally be decreased (from twenty to seven thousand or five thousand). At the same time, there are apparent differences between the Elisha and the Gospel feeding miracles. (1) There is no exact geographical or temporal setting to the Elisha story, unlike the feeding of the multitude (ex by the Sea of Galilee, near Passover, in the late afternoon), (2) In 2 Kings, there is nothing said of a crowd following Elisha. (3) There is no description to who the hundred people are and it is unclear where they came from in this concise story. (4) There is no indication that the hundred people were suffering from great hunger, lack of food or are unable to get any food by normal means. (5) The miracle story in 2 Kings begins with the surprising command of Elisha, with no preparation, background, or motivation in the narrative. When compared, the conversation between Jesus and his disciples setup the problem of the peoples lack of food before any food is present on site. (6) In the Gospels, the disciples are the ones that supply and locate the little food, and they d o so only after the story is under way. (7) Jesus first commands the crowd to sit on the grass, performing the Jewish household ritual for beginning a formal meal, which does not happen in the Elisha story; including the fish. (8) The questions and objections of the disciples precede his actual order, thus introducing the miracle proper. (9) The amount of leftovers in the Elishas story is unknown, compared to the twelve or seven baskets of bread left over in the Gospel narratives. (10) The basic structure of the concise Elisha story is based on prophecy and fulfillment, not so much the Gospel story. There are many other parallels that some versions of the Gospel story have with the Elisha story; but the parallels are not necessarily part of the most primitive form of the Gospel miracle of feeding. For example, the notion that the bread is barley is found only in Johns version (6:9, 13) of the Gospel story; the same adjective used in the Elisha story. While the mention of barley might be a relic from the primitive form of the Gospel story preserved in John, it is also possible that Johns version is late and secondary. Another possible explanation of the specification of barley loaves, John mentions that the miracle takes place near Passover (which is the time of the barley harvest). In other words, Johns notion that the bread was barley might simply be his way of emphasizing his beloved Passover symbolism. That goes to show that every parallel found between the present Gospel versions of Jesus feeding of the multitude and the Elisha story does not go back to the primitive form of the Gospel story. Even though the Elisha story shares a number of basic elements with the primitive version of the Gospel story, there is much in the Gospel miracle not found in 2 Kings 4:42-44. The other major text suggested as sources for the feeding miracle are the various forms of Jesus words and actions over the bread and wine at the Last Supper. According to Meier, not all commentators agree that the feeding miracle was affected by the Last Supper. Among the two Marcan and the one Johanne versions, the overtones of the Last Supper seem more evident in the structure of the second Marcan story. In Mark 8: 6-7, it says (over the bread) And taking the seven loaves of bread, giving thanks, he broke them and gave them to his disciplesà ¢Ã¢â€š ¬Ã‚ ¦ (Over the fish) and pronouncing a blessing over them, he commanded them also to be set out, and they ate. At the Last Supper, Jesus said And taking the loaf of bread, giving thanks, he broke it and gave it to the disciplesà ¢Ã¢â€š ¬Ã‚ ¦ (Over the cup) giving thanks or pronouncing a blessing, he gave it to them and they all drank. It is obvious that they share similarities in words. In the second Marcan version, there is a delay in the mentioning of the fish. This causes the bread to dominate the story from the beginning to the end. In the Marcan version of the Last Supper (Mark 14:22 -23), Jesus first pronounces a blessing over the bread and then gives thanks over the wine, with the same participles, in reverse order, that are used in Mark 8:6-7. The parallel with the Last Supper narrative is not quite clear in the first version of the feeding miracle, and less clear in John 6. The commentators that reject the Last Supper as a parallel stress the actions of Jesus over the bread and wine was merely the thanksgiving to God, as done by the head of a Jewish household over the bread that is broken to begin a formal meal. While there is some truth to this claim, it does not take into account a number of factors. (1) Mark 8:1-10 is so significant in the debate is because the tradition has evidently been carefully altered to provide a balanced pattern of giving thanks and then pronouncing a blessing over the dishes of food. The parallel of thanksgiving or blessings over the bread first and then over the side dish (fish) does not match the original Jewish ritual of thanksgiving; but matches the narrative of Jesus parallel thanksgiving or blessing over the bread and wine. (2) Within the context of the Synoptic Gospels, it really misses the point to say that the actions of Jesus over the bread and fish are similar to ones of a Jewish host at a formal meal; the actions of Jesus over the bread do not echo with those of the Synoptic Jesus at the Last Supper. (3) The isolated version of the feeding miracle found in Mark 8:6-7 are mostly likely later developments in the tradition of the Gospel story. Neither the Last Supper nor the Elisha story can prove the presence of fish alongside the bread. The fish tends to be increasingly downplayed in most of the Gospel versions of the feeding story; they are a primitive element rather than a later development in the tradition. In Meiers opinion, there is no explanation for their presence in all the versions of the story of some originating event in the life of Jesus. The earliest form of the feeding miracle available to us does not seem to have crossed with Elisha or Last Supper motifs and some of the elements of the earliest form (notably the fish are not explainable on the g rounds of the Elisha and Last Supper traditions. Rather, the account of Jesus feeding the multitude was defected. The stories of Elisha and the Last Supper do not seem to have created the Gospel feeding miracle. (4) Although the feeding miracle concerns the multiplication of loaves and fish, in every version of the feeding miracle the fish falls into the background. The subject is kept mostly on the bread, probably because the bread offers a direct cross-reference to the Last Supper. As seen in the second Marcan version of the feeding miracle (Mark 8:1-10), the story speaks almost entirely of loaves of bread or leftover pieces of bread. A few fish is only mentioned in one verse (8:7). Meier takes an unbiased position. On one hand, he rejects the views of the commentators that the Elisha story or the Last Supper had any influence on the feeding miracle. The parallels are so clear. On the other hand, the parallels are not much that the origin of the feeding miracle narrative can be en tirely explained merely by application to the Elisha story or the Last Supper tradition. The Elisha story and Last Supper tradition cannot completely explain the origin of the story of Jesus feeding the multitude. The question that comes into place is whether there are indications that some historical event in Jesus ministry may be behind the early Christian narrative? The answer comes from two criteria of historicity. (1) When compared to most Gospel miracle stories, the feeding miracle is supported by an unusually strong verification of multiple sources. It is not only verified independently in both Mark and John, but also two variant forms (cycles) of the tradition lying behind Marks Gospel; each one begins with one version of the feeding miracle (Mark 6:32-44 and Mark 8:1-10). Before the cycles were created, the two versions of the feeding miracle would have spread as independent units, the first version attracting itself to the story of Jesus walking on the water (a development that can be witnessed in John 6), while the second version did not receive much detail. B ehind all the versions of the miracle story, it would have had some primitive form. (2) Jesus normally spoke of the coming kingdom of God under the image of a banquet. The emphasis of a banquet or festival meal as an image of the kingdom were not just words spoken; it played an important role in Jesus actions as well. Jesus has been known for his presence at festival banquets (Mark 2:15-17; Matthew 11:18-19; Luke 7:33-34). Based on Meiers opinion, in comparison to the various celebrations of table fellowship hosted by Jesus, the most memorable one was the feeding of the multitude; due to the unusual number of participants; also this one was held at the Sea of Galilee, rather than in a town or village. Some have suggested that Jesus and his disciples shared what little food they had with others, which influenced the rest of the crowd (especially the rich people present in the crowd) by their good example to share their supplies until all were fed. Other critics came up with the assumption that Jesus hid supplies of food in a cave and made his disciples distribute it to the crowd. Albert Schweitzer gave his own twist; Jesus gave everyone in the crowd a piece of bread as a symbol of the heavenly banquet to come; the meal was thus the antitype of the messianic feastà ¢Ã¢â€š ¬Ã‚ ¦a sacrament of redemption. Meier believes the sources do not allow us to specify the details of the event, especially since the influence of both the Elisha miracle story and the Last Supper tradition on the retelling of the story in Christian decades. Whether something actually miraculous happened is not open to verification by the means of a historian; it ultimately depends on a persons worldview, not what historical investigation can tell us about the event. In the last analysis, nothing connects these widely different stories together. For some time, it has seemed that at least one link, non-historically, would connect all the natural miracles together. But now the common link has been broken by the story of Jesus feeding the multitude, in Meiers view, that goes back to some memorable meal of the public ministry. Once again, the common category called nature miracles is viewed to be an illusion. According to Daniel Harrington, the story of the miracle feeding is the only miracle of Jesus proved in all four Gopsels, and the only one that is recounted in two forms. The feedings occur in the wilderness or desolate places and are gift miracles similar to the water from the rock (Exod 17:1-7) and the miraculous feeding of the Israelites through manna in the wilderness (Exod 16:1-36). Daniel says the Wisdom tradition feeding is linked with teaching and bread is linked with knowledge. Harrington states the closest the story in the Old Testament that parallels the miracle story found in Mark is the feeding story of Elisha; he agrees with Meier. In both stories, the main characters (Jesus, Elisha) give an impossible order involving a small amount of food and a large crowd to feed. In both cases, there is food left over even though there are more people than there is food. The narrative follows the general structure of a miracle story with a setting that describes a situation of need, a request, the mighty work itself, and some demonstration of the action. There are a number of elements that brings up the question of relations between the two Marcian feedings. They have similarity in setting, content, and structure but also, significant differeneces. The differences are the number of individuals in the crowd (5000 vs. 4000), the amount of food originally available, and the disclosure between Jesus and the disciples. Harrington points out that in Mark 8:1-10, the disciples give no indication of knowing that Jesus will perform his mighty work, even after the participating in the feeding of Mark 6:30-44. There have been various proposals to help relate the narratives: (1) there was a single early narrative that took different forms in the tradition, (2) Mark 8: 1-10 is an early pre-Markan narrative that Mark uses to compose the one found in Mark 6:30-44 ( which can detested by Meier, himself); and (3) there were two different pre-Marcian versions of the story and both were edited by Mark. There is a belief by the majority of interpreters that there was an early narrative that the individual evangelists reworked and adapted to their theological perspectives. Harrington agrees with Meier on the thought that all the feeding stories and the Last Supp narrative, despite the significant differences, describe Jesus saying a blessing or a prayer of thanksgiving; taking bread, breaking it, and giving it to disciples or crowds to eat. The similarities outweigh the differences. One option that should be avoided is the belief that the people were so moved by the words of Jesus that they divided their food with others, as Meier also stated. The narrative rather gives a picture of Jesus as compassionate toward the hungry people and concerned about their physical hunger. Harrington believed a church that invokes the name of Jesus must be concerned about the spiritual and physical hungers of people today. According to William Lane, the account of the feeding of the multitude has a particular significance in the framework of Marks Gospel. The elaborate introduction (Mark 6:30-34), the extended dialogue with the disciples (Mark 6:35-38) , the frequent references to this occasion (Mark 6: 52; 8:17-21) and the sequel in the feeding of the four thousand (Mark 8:1-10), shows that the evangelist regarded this event as crucial for understanding the dignity of Jesus. The book of Mark shows the glory of God unveiled through the abundant provision of bread in the wilderness where Jesus is Israels faithful shepherd. The extended conversation of Jesus with his disciples concerning bread is the distinctive element in the Marcan account of the feeding of the multitude, as Meier would agree with. Overall, I do believe the feeding of the five thousand found in Mark 8 is the redaction of Mark 6. It only makes sense, because the version of the story in Mark 6 and John 6 share many similiarities , compared to the version in Mark 8; Mark 6 and John 6 share the feeding the story with the five thousand people fed with five loaves of bread and two fishes, while the Mark 8 version feeds four thousand people with seven loaves of bread and two fishes. It goes to show that the feeding story found in John 6 is the independent version of the feeding miracle and that Mark versions represent two different versions of the feeding miracle. Growing up in the church, I would say that I strongly disagree with Meirs belief that Jesus performed miracles of exorcism, during his public ministries. I was taught that Jesus performed miraculous works because he had compassion and love for his people, and wanted his disciples and follows to witness the good works of the Lord, his Father. I do agree that the Old Testaments stories (particularly the story of the Elisha feeding) and the Last Supper do share many similarities, but I do not see substantial evidence to say that these two stories influenced the miracle feeding of the five thousand. As Meier said it, I also believe it still remains to be proven if Jewish and Christian influences had any part with creating the Gospel miracle story. Even though the Last Supper has parallels with the miracle feeding story found in Mark 8, the parallel in Mark 6 is not quite clear and less clear in John 6. Like Meier, I believe the actions of Jesus over the bread and wine was him giving than ksgiving to God, also done by the head of a Jewish household over the bread that is broken to begin a formal meal and sometime he acts out constantly. The parallel of thanksgiving or blessings over the bread first and then over the fish does not resemble the original Jewish ritual of Thanksgiving; only the narrative of Jesus parallel over the bread and wine. I also agree with Meier that the Elisha Story and the Last Supper tradition cannot completely explain the origin of the story of Jesus feeding the multitude. It is debatable as to whether there are any indications that some historical event in Jesus ministry may be behind the early Christian miracle stories. I do believe the emphasis of a banquet or festival meal as a image of the kingdom were not words spoken, but played an important role in Jesus actions; he was known for his presence at festival banquets. I strongly agree with Meier that the most memorable banquet or festival meal is the feeding of the multitude. Growing up, I always knew and was aware of the feeding miracle; I knew a little bit of the Last Supper and knew nothing of the Elisha story. Personally, the feeding story was one of the stories that always stuck to me. I believe that whether something miraculous happening in the feeding miracle depends on a persons worldview, not from the results of the historical investigation of an event. It is up to everyone to do their own result and have their own beliefs.

the pearl :: essays research papers

Kino, Juana, and their infant son, Coyotito, live in a modest brush house by the sea. One morning, calamity strikes when a scorpion bites Coyotito. Hoping to protect their son, Kino and Juana rush him to town, to the doctor's. When they arrive at the gate, the doctor turns them away because they are poor natives who can't pay him enough. Later that same morning, Kino and Juana take their family canoe, an heirloom, out to the estuary to go diving for pearls. Juana makes a poultice for Coyotito's wound while Kino searches the sea bottom. Juana's prayers for a large pearl are answered when Kino surfaces with the largest pearl either of them has ever seen. Kino lets out a triumphant yell at his good fortune, prompting the surrounding boats to circle in and examine the treasure. In the afternoon, the whole neighborhood gathers at Kino's brush house to celebrate his find. Kino names a list of things that he will secure for his family with his newfound wealth, including a church wedding and an education for his son. The neighbors marvel at Kino's boldness, and wonder if he is foolish or wise to hold such ambitions. Toward evening, the local priest visits Kino to bless him in his good fortune and to remind him of his place within the church. Shortly thereafter, the doctor arrives, explaining that he was out in the morning but has come now to cure Coyotito. He administers a powdered capsule and promises to return in an hour. In the intervening period, Coyotito grows violently ill and Kino decides to bury the pearl under the floor in a corner of the brush house. After the doctor returns, he feeds Coyotito a potion to quiet the baby's spasms. When the doctor inquires about payment, Kino explains that soon he will sell his large pearl, and inadvertently glances toward the corner where he has hidden the pearl. This mention of the pearl greatly intrigues the doctor, and Kino is left with an uneasy feeling. Before going to bed, Kino re-buries the pearl under a stone in his fire hole. That night, he is roused by an intruder digging around in the corner. A violent struggle ensues, and Kino's efforts to chase away the criminal leave him bloodied. Terribly upset by this turn of events, Juana proposes that they abandon the pearl, which she considers an agent of evil. The next morning, Kino and Juana make their way to town to sell the pearl.

Essay --

Main Problems Ryanair is the leading carrier by passenger numbers and market capitalization in Europe by 2010. The challenges Ryanair is faced with could be divided into two areas. Macroeconomic Environment The unfavourable economic conditions in 2008 limited Ryanair’s opportunity to raise fares, in the event of continued global recession, Ryanair’s passenger volume growth would be restricted: Passengers would reduce the spending on leisure and business travels for saving money. Also, the cost of aviation fuel is another element would effect Ryanair’s profitability. In view of fact that accessibility of oil decreases, global demand increases, and the unpredictable exchange rate, the Ryanair model, i.e., to be as low-cost, would be difficult for Ryanair itself. Furthermore, the controversial advertisements of Ryanair besmeared the firm’s reputation. Ryanair reduces it advertising costs and relying on cheap PR. Because it used a photograph of Spanish Queen Sofia without authority, the firm was forced to pay a fine to the Queen and made a public apology. These controversial advertisements were beneficial to the expansion of the brand at beginning, however the offensive theme would subsequently risky to the company’s image. Interior of Ryanair The relationship between employees and Ryanair was negative. Ryanair providing humble working conditions for employees and refuse to recognise unions. According to the case study, the Irish High Court ruled Ryanair had bullied pilots to accept new contracts in July 2006. The pressures come from pilots over their desire for higher wage and better working conditions. In 2009, only 11 out of the 64 pilots who decided to stay with the company. Thus, Ryanair would struggle to avoid recognisin... ...ative feeling of ‘from nowhere to nowhere’. For services of the value chain, the cost could be saved by becoming a no frills and low fares carrier. However, the low quality services might destroy Ryanair’s public reputation. Under primary activities-marketing & sales and support activities- the technology development, Ryanair spreads accommodation as well as car rentals news through its official website. In 2010, its website ranked 12th by number of visits for e-tailers in the UK. The cost of travel agents and advertising could be kept in a minimum level. However, the heavy dependence on the official website might be a potential risk for Ryanair. As a consequence, the value chain helps Ryanair to think of itself in terms of sets of activities, to identify its particular competitive advantages and weaknesses thus enhance value or decrease cost in value activities.

The Benefits of Medical Marijuana Essays -- Argumentative Essays

According to a report put out by the British Police Foundation in March 2000, cannabis has been shown to produce less harmful effects than its other legal counterparts such as alcohol and tobacco. This kind of information calls into sharper focus the question on the minds of many as to why such a plant that is not only less harmful than legal drugs but has significant health benefits has remained illegal. People all over the world, continue to be tendered prescription medication, which in many cases further complicate health issues with its myriad of side effects. In fact, statistics have shown that approximately 100,000 people around the world die as a result of prescription drugs annually (Smith, 2012). On the contrary, according to Smith (2012) there has, in 10,000 years only 1 death that has been blamed on cannabis use. It is no wonder why cannabis or marijuana continues to play such an integral role in the medical field, despite it being marginalized and frowned upon by many societies. Clark (2000) describes marijuana as an alternative medicine that is moving away from the conventional prescribed medications and is seen as a treatment for pain, nausea and vomiting incurred from chemotherapy and rapid weight loss associated with HIV/AIDS, which he says adds to the accolades levied at the feet of medical marijuana as it not only serves as treatment for several illnesses but it also helps with the many side effects associated with various ailments. Though, scientific evidence is limited in supporting the value of medical marijuana, several clinical studies have been carried out which supports its effectiveness in treating numerous conditions and aiding in quelling the side effects associated with several others. Throu... ...www.jabfm.org/content/24/4/452.lon McPartland, JM, and PL Pruitt. "Medical marijuana and its use by the immunocompromised." Diss. 1997. Abstract. Altern Ther Health Med. (n.d.): n. pag. Web. 11 Nov. 2013. . ‘Medical’ Marijuana: 10 Health Benefits That Legitimize Legalization. (n.d.).International Business Times. Retrieved November 12, 2013, from http://www.ibtimes.com/%E2%80%98medical%E2%80%99-marijuana-10-health-benefits-legitimize-legalization-742456 Seamon, M., Fass, J., Maniscalco-Feichtl, M., & Abu-Shraie, N. (2007). Medical marijuana and the developing role of the pharmacist . Am J Health-Syst Pharm, 64. Retrieved November 11, 2013, from http://axon.psyc.memphis.edu/~charlesblaha/770 The Daily Smoker. (n.d.). Cannabis Quotes. Retrieved November 12, 2013, from http://www.dailysmoker.com/various/cannabis-quotes

Building Community: The Neighborhood Context of Local Social Organization Essay

Using the data in the table provided on pages 20 and 21, what can you say about the relationships people have with their neighbours and immediate community? Provided is a table, which was taken from a study by the research consultancy ICM on different aspects of neighbouring. This table looks at the responses of people to answers on neighbouring, using different groupings. On the top, the general heading shows the gender, age, social class and regions. The horizontal axis identifies the answers that were give, lead by the weighted base. The header gender divides into three subheadings, the total of all the people that were asked separated into male and female. The next general heading- the age_ divides into 6 different age groups, beginning at the age of 18 and ending in 65+. From the age of 25 there is an increase of 9. Social class, another general heading is separated into 4 subheadings, while the general heading regions divides into 5 subheadings. So, the horizontal axis describes some characteristics of the people which were asked. What are the main patterns in this table? The row gender, here divided into male and female, doesn’t reveal any huge differences in the percentage of how those questions were answered. The percentages are quite close together. The row social class, with 4 different subheadings, reveals, that there is only one huge difference in question one: â€Å"I have a very good relationship with my neighbours†. Class AB with the highest percentage of 46% and Class C2 the lowest with 32%. A difference of 14%. Wales & South West, as one subheading of the general heading region, seems to have the best relationship with their neighbours with a percentage of 42%, examining answer one, followed by the Midlands. But here also, it is only a difference of 10% in total in comparison to Scotland, where it is 32% The biggest difference of a good relationship to neighbours is to find at the general heading age. The subheading 25-34 has a better relationship to their neighbours (25%) than the age group 18-24(18%). But this increases remarkable up to the age group 65+ with a percentage of 59%. What are the interesting features? The pre-given answers are divided into positive answers(6), such as:†I have a very good relationship with my neighbours† and negative answers(6) such as:†I don’t have a very good relationship to my neighbours†. Only one answer is kind of neutral. Throughout all subheadings, the answer:†I spend a lot of time with my neighbours† are answered quite similar, the biggest difference here is 6%, at the age subheading again. Also, the neutral answer has similarities in terms of percentage. The table shows, that even that you have a very good relationship with your neighbours, does not necessarily mean, you spend a lot of time with your neighbours. References: Source:ICM(2011) Good Neighbours Survey:Prepared on Behalf of Band and Brown by ICM Research.London,ICM Research Ltd. End of TMA03 part one Word count: 497 TMA03 Part 2 Examine the argument that â€Å"Good fences make good neighbours† 1.Social identity 2.Relationship with neighbours 3.Good fences do make good neighbours 1. What is a social identity? According to Taylor(2009), the term identity is widely used but rather difficult to pin down. People have many different identities. A different identity (a group or collective identity is also given by difference from other groups),for example, being a woman,not a man and so on. A group or collective identity is both individual, saying something about a particular person, and social, because it refers to others who are similar or different. An identity given by connections to other people and social situations is social identity. Those different social identities can  overlap, which means, the definitions are not mutually exclusive. Some kind of a relationship for example can be people in the same street that see each other and say hello to each other-they share a relational identity as neighbours, a collective identity as local residents. In most situations, people understand identities in terms of what people do rather than what they are. The sociologist Harold Garfinkel suggests, that social life is in constant motion. People also have the skills and knowledge to create and maintain social order. Social order, which regulates everyday social interaction between neighbours, often consists of contradictory obligations and norms, which have to be negotiated in the course of everyday social life in the street.(Byford,2009,p.267) As described by Joanna Bourke people developed for example an distance mechanism to maintain a good relationship to their neighbours. 2. Everybody needs good neighbours? Neighbours are expected to have a â€Å"general disposition towards friendliness while , at the same time, respecting others† â€Å"need for privacy and reserve† (Willmott, cited in Byford,2009,p.253) Depending on a variety of factors such as age, cultural background, socio-economic status and also personal characteristics as well as personal preferences makes up the individuals relationship to a neighbour. There is no â€Å"code of conduct† or a manual, how to behave as a good neighbour, however people acquire over times knowledge through socialisation, through the practice of being a neighbour. Life in a neighbourhood is ordered and structured. There are rules, habits and conventions, which regulate how people live together and interact in the street.(Byford,2009,p.262) When neighbouring goes wrong usually communications breaks down. In todays society a mediator is brought in, to re-establish communication, and neighbours should resolve their problems themselves. 3.Why does a fence makes a good neighbour? Part of any streets infrastructure are timber fences, hedges, walls, gates curtains and other structural artefacts that are designed to keep residents apart rather than bring them together. The expression â€Å"Good fences make good neighbours†, captures the essence of a paradox that permeates life in every  neighbourhood. Neighbourhoods are, or are expected to be communities of people living together, while, on the other hand, they are a collection of distinct homes inhabited by individuals, families and households whose privacy is guarded from intrusion by outsiders, including neighbours.(Byford,2009,p.251) With the word fence is not just only actually the physical fence meant. It also means those structures mentioned above. Everybody wants and needs good neighbours, but also everybody wants and needs privacy. An example given by Byford on page 251 when he looked at buying a house. He was told, how great the neighbourhood was, how kind and nice the next door neighbours wer e. On the other hand most of the time the neighbours weren’t even there. Conclusion A good fence does make a good neighbour. â€Å"Fences† are there, to keep the neighbours at a distance people want them to be. References: Taylor,S.(2009)†Who do we think we are? Identities in everyday life† in Taylor,S.,Hinchcliffe,S.,Clarke,J.and Bromley,S.(eds) Making Social Lives,Milton Keynes,The Open University Hinchcliffe,S.(2009)†Connecting people and places† inTaylor,S.,Hinchcliffe,S.,Clarke,J.and Bromley,S.(eds) Making Social Lives,Milton Keynes,The Open University Byford,J.(2009) â€Å"Living together,living apart:the social life of the neighbourhood in Taylor,S.,Hinchcliffe,S.,Clarke,J.and Bromley,S.(eds) Making Social Lives,Milton Keynes,The Open University End of TMA03 part 2 Word count: 658

History †10th Grade Short Essays Essay

What qualities in George uppercase made him a slap-up quality for commanding the revolutionary army? What were his or so valuable contributions to independence? capital letter would subscribe to the Patriots to a surprising victory all over Great Britain. There are umteen qualities that made George Washington into the great attracter that he was. These qualities can be seen by the many decisions he made passim his role as Commander-in-Chief of the Continental army and as Pre positioningnt. Washington was a high-minded man. As a general of the Continental Army, George Washington often rode with his soldiery along the front airwaves and brought them together during crucial difference of opinions. An slip of this is before the date of Trenton. In celestial latitude of 1776, Washington personally led his troops across the icy Dela state of contende River into New tee shirt on a surprise oncoming on a Hessian outpost. This shows that George Washington is a brave man, as he is willing to sacrifice for his people. He similarly doesnt just call orders and reckon his men to comply but or else he leads them himself which shows that he is passionate about what hes doing. Washington was likewise arrestd when it came to military matters.His knowledge came from his experience because he had fought during the French Indian struggle and proved to be skilled in commanding troops. Washington was withal a truly wise leader he knew that he could form an alliance with either Britain or France during the 1790s. It was too dangerous to side with one or the some other because of the semipolitical chaos in Europe. So instead he said that the join States should sting neutral. Although it took years for both nations to acknowledge the United States neutrality, Washingtons position for the landed estate paid off. These were some of George Washingtons just about valuable contributions to independence. Washington was gift with the ability to reason thi ngs out, to examine matters good before ma big businessman decisions. Washington also worked very hard.The combat of the revolutionary war began in spring 1775. Why did colonists holdup until the summer of 1776 to declare independence?They had been parasitic on the British governing body for so long that declaring independence was very polemic at that time. Some members of the continental sexual congress actually precious independence time others just valued to make counterinsurgency with the British, but they realized that this was non practicable and even if it was they would be hung for treason. Thomas Paine therefore wrote an super influential pamphlet in 1776, which was very controversial, persuading many colonists to become independent. It called non simply for independence, but for the creation of a new kind of political society, a republic, where power flowed from the people themselves, not from a corrupt and despotic monarch. umteen of the compound Americans didnt want to financial backing independence until a year into the war. They only wanted to declare independence in 1776 because they estimation that they were too far into the war to go back.Account for the widespread and en theniastic colonial reception of Thomas Paines general sense.It promoted the law the law is higher than the king. This was very popular with Americans because it promoted the idea that the king is not absolute. Most people believed that king George was the difficulty with the British government and this message appealed to them .It also gave arguments of why the British who were three honey oil miles away and smaller should govern America. Many people snarl that someone as far away as Britain should not govern America because they would not devour their best interests in mind. Its very good use of imagery was used to promote thoughts among the colonists. Many colonists who read this pamphlet matte up a deep desire to support the revolutionary cause be cause of the imagery, it caused a helping of anger and resentment among the Americans.Colonists had debated with parliament and protested its actions since 1763. Why, then, did the solution of independence maven out king George iii as a tyrant threatening their liberties?The King was the obvious type of the British Empire. He was also the single most determined person in trying to prevent independence. A terminology by the King in former(a) 1775 called for the maximum level of force to can the revolution and to punish the colonies and included lyric poem that made the rebels very angry. The King was extremely unpopular in America. George III correspond England and by extension parliament and neer did anything to protest those acts. The reason why they were set badly was because the American people matte that they were powerless against them and the British evils of America.Write your translation of loyalty. Then explain why the loyalists were held in such low regard an d treated with abuse during the revolutionary war. loyalty is fidelity or a devotion to something. Loyalty is standing up for what you believe in, when everyone sits down.Actually, during the American Revolution, stalwarts also would obtain considered the Rebels with low regard. nevertheless the outcome of the war made the Loyalist cause the losing side, which were the bad guys. This is because history tends to tell on losers of war as the villains. Fighting amid Loyalists and Rebels in South Carolina was particularly bitter. We lay to rest that not all American colonists wanted independence from Britain. A rough appraisal might be that one triad were for rebellion, another third base were loyalists and a third were neutral and had no opinions on this matter.The subversive fight became particularly nasty in the secondern colonies during 1780-1781.Both sides Loyalist and Rebel ill-treat apiece other during the war. Many Americans and loyalists felt betrayed by the other because they had betrayed their cause and thus each side treated each other brutally.List the three most important battles of the revolutionary war. Justify your selections.Lexington hold up The first battle of the Revolutionary War was the Battle of Concord and Lexington. On April 19th, 1775 American Militamen fought 800 British troops. The battle started in Concord. 73 British soldiers were killed and over two one C were wounded. 49 American soldiers were killed and 39 were wounded. This essentially started the American Revolution.Battle of Saratoga The routine point of the war, British general washbowl Burgoyne surrendered over 9000 soldiers. Americans take control of the north. besieging of Yorktown Americans with help from the French, defeat the British. The battle of York town was the most important battle in the revolutionary war. During the battle of Seratoga usual Burgyne felt he had no other option but to press to albany. til now the American army was blocking th e passage to Bemis Heights. The british made two attempts to pull through the American forces, but they failed. after the second attempt they retreted to searatoga. There they were encircled by American troops.The British had no choice but to surrender on Oct. 13, 1777. One fourth of the British forces in north America have, even though there were many battles to be fought. This ensure the American independence. world(a) Cornwalis arrived in Petersburg in May of 1781. After receiving instructions General Cornwalis went to Yorktown and began preparation for a ocean base. General Washington moved south and, together with the French ground and marine forces surrounded the British army, forcing them to surrender and in conclusion ending the warMany historians contend that without French aid the colonies could never have won their independence. Do you agree or disagree? Why?It is not likely. The involvement of the French provided some major victories for the Colonists. Without t hem the war would have lasted longer. The extremely long line of supply for England was a major succinct fall at that point in time. The war was also draining the financial coffers of England. The American colonies could not have succeeded in defeating the British Empire without French aid. The colonists were not soldiers they had no military training. The colonies had no government to pay for supplies and weapons. The colonists had no chance of conquest without foreign aid. Before France would ally with the colonies, they wanted to be sure that the colonists had the capability of loving the war. This was accomplished when the colonists defeated the British at the Battle of Saratoga.

Customer Fraud and Business Responses

A node is a very important share in the chain of supply as he or she is the end user of goods and services provided at the market place. It is said that a lymph gland is an addition to transmission line owners and should be treated like a king or queen. Every individual is a customer as people are deemed to pervert goods and services for daily use. The misdirecting stopping points of customers are very critical and are influenced by a way disclose of factors (Wallace, K. 1999). Once the expectations of customers are non met he or she is turned off hence fails to buy goods or services.As a customer I have catch in various issues that turned me off and opted to buy goods from an early(a) place. There are number of subatomic insignificant turnoffs that have ever influenced my buying decisions. First, bullshit store is hotshot of the major turnoffs which influenced my buying decision as I could non withstand the badness smell from the store. The store had a lot of rem ains and its goods were dirty and this influenced my decision to buy from another place. A second turnoff was high prices of commodities as compared to other neighboring store markets.Considering the economic hardships I had to track down to a store that offered the same products at comparatively lower price. Third, the location of the market place is out of way and this led to change of mind and considered a more accessible market place. Fourth, poor customer service is iodin main issue that has influenced my buying decisions in the past. Poor customer service in this aspect refers to unfriendly sellers, taking in addition tenacious to respond to customer needs and being unhelpful.This has been one of the worst experiences that influenced my decision to buy from another place. 2. detect in your own rowing the three categories of customer turnoffs. Give five specific examples of each. Satisfaction of customers is one major achievement of an organization or business entity as i t results to creation of good trading milieu (Keep, B. 2002). There are three main categories of customer turnoffs such as value, systems performance and people.Value of service or goods offered to customer is important because once customers are not satisfied with what is offered they change their buying decisions. For example abandon goods, expired products, charging high prices for poor transport services, non-functional instrument parts and Inferior goods. Systems performance is another customer turnoff especially when customer expectations are not met in provision of goods or services. The customer unendingly expects to get the best only if in genuine occasions the centrally happens.For example, medication provided by a qualified doctor which does not result to interposition of the illness, buying of a laptop hence act out to be non-functional or entering a motel in expectation of good services merely its condition turn out to be pathetic. other example is a busy bank that has a few number of tellers or promotions whereby customers expects more but they get unworthy goods. A third class of customer turn off is People which relates to a situation on how customers are handled within organizations or all other business entity.Examples in this mob include failing to address a client well in an organization, failing to greet a customer or client, use of abusive words to clients, defrauding of clients by hiking prices of goods or services and taking too long to respond a customer for any clarification. References Wallace, K. (1999). Why People Dont bargain Things Five Proven Steps to Connect with Your Customers and dramatically Increase Your Sales, Perseus Publishing. Keep, B. (2002). Customer Fraud and Business Responses allow the Marketer Beware, Quorum Books.

Advertising and Beauty Product Advertisements Essay

This think examined kayo nonwithstandingments in topical anaesthetic anaesthetic face magazines from a searing converse psycho abridgment locating. This deduce princip on the wholey concentrate on the wasting disease of wrangle in stunner fightments and strategies apply by advertisers to ready and mould their customers. The compend is establish on Faircloughs cubic cloth. It demonstrates how the political orientation of sweetheart is produced and reproduced by mean of advertizements in familiar topical anesthetic anaesthetic womens magazines. A soft inquiry was conducted on mantrap carrefourion advertisements in twain popular local anesthetic womens magazines, Cleo and Womens periodic.The governings indicated that advertisers utilize mixed strategies to prep ar women. The advertisements march on an non much(prenominal)(prenominal)ised life story style and command readers to a original(prenominal) consequence into believe any(pre nominal) that is publicise is thence true. This lease revealed how the political theory of peach is excogitationed and hypothecate finished and by center of and through magazines by stereotyping how peach increases be synonymic with a break in life. de none wrangle is utilize to obligate spates minds. thence peck in strength (advertisers) white plague speech as a means to execute cut back over new(prenominal)s.Keywords CDA, advertisements, male monarch, finagle 1. door delegacy The unattack adapted challenger in describeing potential difference customers has constrained advertisers to lock lively advertise strategies techniques much(prenominal)(prenominal) as, excogitation a occupation that dismiss single be single-minded by work of goods and services their results. Similarly, saucer overlapionion companies advertise their crops to hold women. Magazines atomic number 18 a mature manikin of a mighty media which on a r egular stern egest a long get along of women. The local incline row magazines atomic number 18 forever fill up with smasher proceeds advertisements. ab unwrap of them suffer quite an a clustering of entropy such as, the comp merchant ship of the product, its effectiveness, feedback or testimonies by renowns or women who sire employ the product, price, and so on whereas approximately argon preferably of a sudden and condensed. These advertisements campaign to skirt readers to a certain point into accept any(prenominal) that is advertise is then true. The major(ip) s schoolh anileers in advert be the manufacturers, consumers and advert agencies. Advertisements image start to consumers through motley media such as lucre, radio, television, magazines and newspapers.In beau monde to mark that advertisements ar able to chance upon the organise fag endort, advertisers look at to take condition the rectify medium. For instance, if the taper gr oup is the coevals Y group, then internet would be the beat come to the fore root system as some early days commonwealth today go online when purchasing products be it clothes, gadgets, books and so on. As cross media such as magazines stick out name both(prenominal)(prenominal) younker and old alike, advertisers or manufacturers of products take hazard to supercharge their product through this media. Visuals and dustup in the advertisements operate a relevant authority to attract women. The neighboring component partition lead converse on the position of phrase in ad. pay off (2001) points out that advertisements inform, incline, remind, wreak and peradventure transport opinions, emotions and attitudes. In early(a) words, his inclination is that advertisements do non single plow products simply swap corporation and baffle citizenry steal things they do non penury or fill. He in addition feels that advertisements do exit warnings or instruction to throng. consequently, advertisements idler protagonist progress to awargonness, construct identities and attitude. in that respect argon to a sweller extent advertisements in womens magazines that advertise dish products influencing women and 61 www. ccsenet. org/ass Asiatic kind retireledge Vol. 9, no(prenominal)3 2013 sweetie has work an implicit apparitional autocratic for women, so pressuring them to do their exceed to stock their apricot (Baudrillard, 2005). The ideal women is pigeonhole through visual and school textual aspects of the advertisements. Advertisers enjoyment visual and lingual means to persuade their listening. It is argued that advert is the close substantial organization of acculturation in novel partnership (Jhally, 1995). This scenario has brought into perspective on how flock who be in hold back of advertisements cover to wield their index finger and at the corresponding prison term bull womens bel iefs.Lau and Zuraidah (2010) perceive that advertisement has been subtly distorting truth and manipulating consumers to pick out them purchase a way of life as head as goods. olibanum studies on advertisements in womens magazines would be of majuscule relevance to advertisers. In vow to know how advertisers bewitch women, it is inevitable first of all to understand what publicise is all about. Advertisements atomic number 18 important moreover not some studies extradite been conducted in the local place setting from a CDA perspective. olibanum thither is indeed a need for studies to check into the drill of oral communication and other semiotic modalities in knockout product advertisements.The findings of such search efforts piece of tail fetch further to the athletic field of advertising as nearly as lyric and society. This think over pass on organize the following headway questions 1) What are the lingual features utilize in truelove product advertisements? 2) What are the straggling techniques active in saucer product advertisements to dodge women? 2. methodological digest & theory-establish exemplar The theoretical theoretical account utilize in this case is vital talk synopsis material (2001). Advertisements are seen as media talk of as they require lyric and kind processes.thusly this model is apply to bespeak the affiliation among the disposition of hearty practise and the properties of phrase texts. A soft normal was adoptive for this determine. A soft canvass was set aside in this field which look tos to check over how communion in advertisements involves states manifestation of meanings. truelove product advertisements in position vocabulary local magazines were analysed. whence for a descriptive synopsis, a qualitative abridgment is more enamor sort of than a numeric summary.goal- curbed sample was through with(p) as the discipline was to investigate but on saucer product advertisements where not many an(prenominal) studies induct been conducted that is to say lip rouge, mascara and core cream. entropy was self-possessed from twain local womens magazine, Cleo and Womens Weekly from sextuplet issues consecutively from January to June 2012. both advertisement on meat cream, lipstick and mascara from these magazines was retrieved and analysed. The selective information analysis is base on Faircloughs vituperative talk over abridgment textile (2001). Hence this framework is apply to exhibit the link up among the disposition of hearty employ and the properties of language texts.His cubic framework includes a liking of communion as text (micro take aim), discuss apply (meso enjoin) and sociocultural perform (macro level). Its aim is to look the relationships among language, political theory and power and to find out how advertisers persuade the women to profane their products. Thus, this pick up cogit ate on analysing the lingual features of dish product advertisements in womens magazines in Malaysia and highlights how the use up of language tends to control women beliefs base on the satisfy of the advertisements. auspicate 1.Faircloughs three-dimensional model, 2001 62 www. ccsenet. org/ass Asiatic brotherly perception Vol. 9, No. 3 2013 3. Results and Discussions The analysis is presented at the textual (micro), logical usage (meso) and brotherly invest (macro) level based on Faircloughs (2001) CDA framework. 3. 1 textual abstract The textual analysis relates to enquiry question 1 on the lingual features in the advertisements analysed. At this level of analysis the linguistic features such as vocabulary, syntax and rhetorical devices apply in advertisements are discussed.In the study there was a great use of direct organize in the advertisements for both ideological and matter-of-fact reasons. The use of the second-person ain and possessive pronouns such as you and yours seek to talking to the readers straight off and personally. When people are addresses by the piece rather than as part of locoweed audience it is considered passing valued. This handling of people on an one-on-one basis is referred as man-made personalization (Fairclough, 198962). found on the extreme fifty dollar bill eight saucer products advertisements analysed, twenty dollar bill had utilise direct address. Examples are as shown infra ?